Privacy Policy

This Privacy Policy (the “Policy”) describes how All Strength Fitness and Performance (“All Strength,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards information about you when you visit our website, complete a form, respond to an advertisement, or otherwise communicate with us (collectively, the “Services”). By accessing or using the Services, you acknowledge that you have read and understood this Policy. If you do not agree with it, please do not use the Services.

1. Information We Collect

Information you provide to us. When you complete a form, request an offer, schedule an appointment, or contact us, we may collect your first and last name, telephone number, email address, preferred method of contact, and any additional information you choose to share, such as your fitness goals, injuries, or areas of concern.

Information collected automatically. When you visit the Services, we and our service providers may automatically collect certain information, including your IP address, browser type, device type, operating system, referring website or advertisement, the pages you view, the date and time of your visit, and other usage data. This information is collected through cookies, pixels, tags, and similar technologies.

2. How We Use Your Information

We may use the information we collect for the following purposes:

• to respond to your inquiries and requests, and to contact you using the method you indicated;
• to schedule, confirm, and manage evaluations, appointments, and training sessions;
• to provide, operate, maintain, and improve the Services and our offerings;
• to send you information about our services, promotions, and offers, where permitted by law and, where required, with your consent;
• to measure and analyze the performance of our website and advertising campaigns;
• to detect, prevent, and address fraud, security incidents, or other unlawful activity; and
• to comply with applicable laws, regulations, and legal process.

3. Text Messages and Telephone Communications

By providing your mobile telephone number and, where a consent checkbox is presented, checking it, you expressly consent to receive calls and text messages from All Strength, including messages related to your inquiry, appointments, and our services, at the number you provided. Message frequency varies. Message and data rates may apply. Consent to receive marketing messages is not a condition of purchasing any goods or services. You may opt out of text messages at any time by replying STOP to any message, and you may reply HELP for assistance. Carriers are not liable for delayed or undelivered messages. We do not sell, rent, or share your mobile telephone number or your text messaging consent with third parties or affiliates for their own marketing purposes.

4. How We Disclose Information

We do not sell your personal information. We may disclose your information only as described below:

• Service providers. To vendors that perform services on our behalf, such as customer relationship management, scheduling, communications (including text and email delivery), website hosting, and analytics, who are permitted to use the information only to perform those services for us.
• Advertising and analytics partners. To advertising and analytics platforms, such as Meta and Google, through cookies, pixels, and similar technologies, as described in Section 5.
• Legal and safety purposes. When we believe disclosure is required by law, subpoena, or other legal process, or is necessary to protect the rights, property, or safety of All Strength, our clients, or others.
• Business transfers. In connection with a merger, acquisition, financing, or sale of all or part of our business, in which case the information may be transferred to the successor entity.

5. Cookies, Pixels, and Similar Technologies

We use cookies and similar technologies to operate the Services, remember your preferences, understand how visitors use our website, and measure and improve our advertising. These technologies may include the Meta Pixel and Google advertising and analytics tools. Depending on where you live, the disclosure of information through such technologies for advertising purposes may be considered a “sale” or “sharing” of personal information under certain state privacy laws. You can manage cookies through your browser settings, limit ad personalization through your Meta and Google account settings, and, where available, use the opt-out tools provided by those platforms or the Digital Advertising Alliance at optout.aboutads.info. Disabling cookies may affect the functionality of portions of the Services.

6. Health Information

The Services are not intended for the submission of detailed medical records or other sensitive health information. We ask that you limit the health-related information you provide through our website forms to what is necessary for your inquiry. Information you provide in connection with receiving physical therapy or other health care services from a covered provider is handled in accordance with applicable law, including the Health Insurance Portability and Accountability Act (“HIPAA”), and the provider’s separate Notice of Privacy Practices.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, including to comply with our legal, accounting, and recordkeeping obligations, to resolve disputes, and to enforce our agreements, unless a longer retention period is required or permitted by law.

8. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, and alteration. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

9. Your Choices and Rights

You may, at any time, unsubscribe from marketing emails by using the link included in the message, opt out of text messages by replying STOP, and ask us not to contact you by telephone. Depending on your state of residence, you may also have the right to request access to, correction of, or deletion of the personal information we hold about you, and to opt out of certain uses of your information. To make a request, contact us using the information in Section 12. We may need to verify your identity before responding, and we will respond within the time required by applicable law. We will not discriminate against you for exercising any rights you may have.

10. Children’s Privacy

The Services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us and we will take steps to delete it.

11. Third-Party Websites; Changes to This Policy

The Services may contain links to third-party websites or services that we do not own or control. We are not responsible for the privacy practices of those third parties, and we encourage you to review their policies. We may update this Policy from time to time. When we do, we will revise the “Last Updated” date above, and any changes become effective when posted. Your continued use of the Services after changes are posted constitutes your acceptance of the revised Policy.

12. Contact Us

If you have questions about this Policy or wish to exercise any of your choices described above, please contact us at:

All Strength Fitness and Performance
97B Seaboard Lane, Brentwood, TN
Email: [email protected]
Phone: (615) 854-8708